Performance Optimization and SEO

As a Geneva-based SEO consultant, I offer comprehensive audits and customized optimizations to boost the visibility of your WordPress sites, like hypnosegeneve.net, by targeting local organic traffic in French-speaking Switzerland.
My services include correcting internal links (switching to HTTPS without 'www' to avoid Google-penalizing 301 redirects) and activating GZIP compression to speed up loading, especially of CSS and JS files on Hostinger.

I also take care of favicons and their variants (multiple sizes, dark mode, touch icons) for optimal compatibility on all devices and browsers, enhancing user experience and brand recognition.
For structured content, I add or optimize essential JSON-LD schemas such as FAQ, LocalBusiness, Organization and Person, promoting rich snippets and better local positioning (e.g. 'hypnosis Geneva').
I check and refine metadata (meta titles, descriptions and alt texts of images) to respect ideal lengths, increase CTR and ensure accessibility, while detecting subtle errors requiring contextualized human analysis.

My audits identify serious or minor problems, such as semantic inconsistencies in descriptions, and integrate E-A-T best practices to boost your site's authority.
I recommend tools like Yoast, Rank Math or RealFaviconGenerator for flexible implementation, adaptable to builders like Elementor.

For cybersecurity, I integrate basic tips to protect your sites against vulnerabilities, aligned with sustainable SEO.
These holistic optimizations aim for traffic growth of 20-30% on average, with remote updates possible during my trips to Asia (Singapore or Bali).
Ideal for practices such as hypnotherapy or wellness, contact me for a personalized, data-driven audit, focused on measurable results and a long-term strategy.